Case Study

CASE STUDY – Shopping Centre

Location: South East

Footfall: circa 4.6M per annum

Tenants: 50

Anchors: Sainsburys/H&M

Brief

Upon instruction in March 2017, 3 key objectives were identified:

Maximise Landlord commercialisation revenue

Deliver an uplift in the quality of mall activity in keeping with the ongoing development of the scheme

Free up the on-site management team`s time to focus on core functions by offering a full service package

Approach

After extensively evaluating the centre`s potential, local market and historical bookings:

Simplified the commercialisation booking process to ease the burden on the Centre Management and maximise revenue from each enquiry

Identified areas where the centre was undervalued and marketed the scheme to our industry contacts including National agencies, preferred suppliers and independent operators

Worked in close partnership with the Landlord and CM during the centre development.

Outcome

Achieved a 40% uplift in Landlord income Year on Year

Delivered a broad mix of new promoters, including 2 new bespoke kiosks, to the scheme adding more vibrancy and customer engagement to the mall

The Centre Management is free to focus on the centre development and core responsibilities